Rosie shared a film by Airbnb revealing a unique set of bifocal glasses offering the viewer the chance to view to naratives while watching one film.
Viewing the content through the top of the glasses yielded clichéd vacation images (taking selfies at the Eiffel Tower), while watching through the bottom of the glasses brought a change of perspective (exploring neighborhoods and interacting with locals). “It wasn’t just about being innovative,” says Rob Davis, president of Starcom USA. “We found a delivery mechanism for our brand message that told the story in a way no traditional method could.
Use in IC?
Our discussion revolved around the theme of split narratives and perspective. Particularly engaged vs unengaged employees. To us this felt like a completely unique way to show two view points, the novelty kept us engaged throughout.